Episode 113: Black Friday Ready: Essential Tips for Early Business Prep

The Ultimate Business Guide to Mastering Black Friday

Buckle up friends, because if there’s one thing we know for sure, it’s that Black Friday is not just a day anymore; it’s a season. And like any seasoned business owner, preparation is key. This blog post will walk you through how to turbocharge your business for Black Friday success.

Black Friday’s Evolution: From In-Person Frenzies to Online Opportunities

Reflecting on our  Black Friday memories, it’s clear how much this event has evolved. Gone are the days of midnight mall runs and camping out in freezing temperatures for a doorbuster deal. Nowadays, many of us start our Black Friday shopping from the comfort of our homes, often as early as October. So, how can you leverage this shift as a business owner? 

Adding Strategic Value Over Offering Discounts

We’ve noticed a significant shift from hefty discounting to adding strategic value. Here’s why: offering deep discounts can cheapen your brand’s perception. Instead, elevate your customer experience through exclusive features or personalized services. Whether it’s early access, white-glove service, or specialized bundles, elevating the perceived value can resonate more with your target audience without cutting into your profit margins.

Focus on Premium, Top-Selling Offers

Another key strategy is to spotlight your premium, top-selling offers. High-ticket items can be intimidating to the market, but leveraging the exclusivity and high value can attract buyers who are ready to make significant investments in your offerings. Remember, we successfully opened the doors again to our mastermind during Black Friday, focusing on the premium aspect rather than offering low-ticket items. Highlight the long-term benefits and exclusivity of your high-end products and services.

High-Level Pre-Launch Strategy

Timing can make or break your Black Friday sales. A well-executed pre-launch strategy is crucial. Start building anticipation weeks before the event through your email lists and social media channels. Offer early access codes to your loyal customers, and create tiered offers where your VIPs get first dibs. As we always say, creating excitement is about cultivating readiness—let your audience know what’s coming, and make them eager to opt in.

Creating Scarcity with a Lux Twist

Incorporating scarcity in your marketing strategy can create a sense of urgency, but it’s important to do it with a luxurious twist. Think limited edition products, exclusive bonus offers, or even private sessions. It creates a feeling of exclusivity that attracts premium buyers who prefer access over discounts. We tapped into this by offering additional group coaching calls for early-bird sign-ups in our mastermind program.

High-Touch Customer Experience

Your customer service can make or break your Black Friday sales. High volume should not compromise your elevated service standards. Ensure your website and checkout processes are optimized for a seamless experience. Consider implementing multiple payment options to make transactions easier for your customers. Elevate their experience by offering concierge-style support, ensuring that any hiccups are promptly and efficiently handled.

Ensure Tech is Working

Nothing can sabotage your Black Friday success faster than a tech glitch. Trust us—we have been there, and it wasn’t pretty. Before the big day, test your website rigorously. Ensure that all buttons, links, and payment gateways are functioning flawlessly. A crash during peak hours can frustrate potential buyers and cause you to lose sales. Double and triple-check everything, and you might even consider load testing to simulate high-traffic scenarios.

Bonus Tip: Leverage Your Business Budget

For B2B companies, Black Friday is a great opportunity to re-allocate your business budget before the year-end. This is the perfect time to invest in software upgrades, staff training, or even launching new products. Planning your fiscal year-end strategy can give you a competitive edge and set you up for success in the coming year.

Black Friday can be a game-changer for your business if you enter the season strategically prepared. Focus on adding value, highlighting premium offers, and executing a high-level pre-launch strategy. Combine scarcity with luxury, ensure a high-touch customer experience, and make sure all your tech elements are in top shape. By doing this, you’ll not only see increased sales but also build stronger relationships with your customers.

Remember, Black Friday is not just a day—it’s your Super Bowl. So pack your snacks, get ready to roll, and make this holiday season your best one yet. Thanks for joining us, and don’t forget to subscribe to The Business Reboot Podcast for more business insights and tips. Let’s make this Black Friday a stellar success!

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Blessings,

Corry and Melissa