Episode 130: No One Cares About Your Pivot Unless It Works
Business Pivots: The Right Time to Talk About Your Business Pivot. Why No One Cares Until They Work (And How to Get It Right)
Listen to this week’s episode here:
Pivoting in Business: What No One Tells You
Change is inevitable in business. Whether you’re shifting your offer, rebranding, or niching down, pivots are necessary for growth. But here’s the brutal truth: nobody cares about your pivot unless it works.
We’ve all been there—excited to announce a big shift, only to realize we might have jumped the gun. So, how do you pivot the right way? In this episode of The Business Reboot Podcast, we break down the key elements of a successful business pivot and the #1 mistake to avoid.
Why Pivots Matter (But Only When They Work)
A business pivot is more than just a fresh logo or a new website—it’s a strategic shift that can redefine your success. But before you broadcast your changes, ask yourself:
✔️ Is this pivot solving a real problem?
✔️ Have I tested this strategy quietly before making it public?
✔️ Is this pivot sustainable and aligned with my audience’s needs?
Because let’s be real—announcing an unproven pivot is like inviting people to a party before you know if the venue even exists.
Here’s the truth: most pivots aren’t overnight decisions. They’re months—sometimes years—in the making. Behind every “new direction” you see online, there’s often a long runway of quiet testing, refining, and building behind the scenes.
The Business Reboot? That was four years in the making. Other offers we’ve launched? They weren’t impulsive shifts—we spent years testing the market, slowly shifting our clientele, and ensuring we had a solid foundation before making anything public.
Rushed pivots can lead to financial strain, audience whiplash, and a whole lot of regret. But when done right? A pivot can be the best move you’ll ever make.
How to Pivot Without Losing Credibility
💡 1. Timing is Everything
The best-kept secret in business pivots? Patience. Sit on your new direction until you have proof that it works. Beta test. Soft launch. Gather feedback. Then, and only then, make it public.
💡 2. Keep Your Audience Close
Your customers should be at the heart of every pivot. Don’t pivot for the sake of change—pivot because it serves them better. Engage, listen, and refine before rolling out something new.
💡 3. Stop Making Premature Announcements
Remember when we used to announce every little business update—new blog, new business cards, new headshots? Yeah, those days are over. Let your results speak for themselves.
💡 4. Protect Your Energy
Pivoting is hard work. It takes strategy, patience, and resilience. Prioritize self-care so you can lead your business with clarity and confidence.
Final Thought: Pivot Smart, Not Loud
Business pivots aren’t about proving yourself to others—they’re about making decisions that actually work. If your pivot is solid, people will see it. And if it’s not? Well, it’s better they never knew about it in the first place. Need help strategizing your next pivot? Let’s map it out together. Schedule a discovery call at thebusinessreboot.com and make your next move with confidence.
A few ways we can help:
Sign Up for Flodesk with 50% off your first year here with our code.
Book your FREE Discovery Call now.
Book your one day Intensive here.
Begin on-going coaching with us here.
Blessings,
Corry and Melissa
Leave a Reply
Contact us to inquire about coaching and let's see how we can help make this your best year in business!
