Episode 132: Pioneering Innovation: An Interview with Scout Brisson, CEO of De Soi

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Pioneering Innovation: An Interview with Scout Brisson, CEO of De Soi

How to Bring a Game-Changing Product to Life

Today, we have an exceptional episode lined up for you. We’re chatting with Scout Brisson, the inspiring CEO of De Soi, a forward-thinking mocktail company taking the beverage industry by storm. Scout shares her unique journey from engineering at MIT to venturing into management consulting, and ultimately leading an innovative brand co-founded by none other than Katy Perry. Tune in to hear Scout’s insights on entrepreneurship, her strategies for staying energized and focused, and the exciting developments at De Soi. You won’t want to miss this riveting conversation filled with wisdom, humor, and actionable advice. Grab your headphones and get ready for an episode that’s as refreshing as a De Soi mocktail!

What It Takes to Innovate

Bringing an entirely new product to market requires a unique blend of creativity, strategic thinking, and resilience. Scout Brisson leads De Soi with a vision that goes beyond just making something new—she focuses on creating something meaningful. Here’s what we learned from our conversation with her:

1. Start with the Consumer

Scout emphasizes that true innovation starts with understanding the customer. Through rigorous market research and continuous feedback, De Soi ensures they’re not just guessing what consumers want—they’re anticipating it.

2. Embrace Uncertainty

The biggest breakthroughs come from stepping into the unknown. Instead of fearing new challenges, Scout encourages founders and teams to see uncertainty as an opportunity for growth.

3. Build a Team That Thrives on Change

Behind every great product is a team of passionate, skilled individuals. At De Soi, innovation isn’t just a process—it’s a culture. Scout highlights the importance of hiring people who share the company’s vision and thrive in a fast-moving environment.

4. Stay Agile and Adaptable

Innovation isn’t a one-time event—it’s a continuous cycle of testing, learning, and iterating. De Soi’s approach to product development is rooted in agility, allowing them to refine their offerings based on real-time consumer feedback.

Key Takeaways from the Podcast

• Be customer-obsessed: Deeply understand your audience’s needs and desires.
• Step into the unknown: Growth happens outside of your comfort zone.
• Invest in people: Your team is your greatest asset.
• Stay flexible: The best ideas evolve over time.

For a deeper dive into the strategies behind De Soi’s innovative success, tune in to our latest podcast episode with Scout Brisson.

Find De Soi Here

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Blessings,

Corry and Melissa