Episode 144: Crafting Messaging That Sells: How to Build Copy That Converts

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Let’s be honest — you didn’t leave corporate (or pivot after raising babies) just to whisper about your offers and hope someone finds them. You’re in your second season of business now — and that means your message needs to sell while staying true to your voice.

On this week’s episode of The Business Reboot Podcast, we unpacked one of the most overlooked pieces of business success: your messaging. Not your logo, not your feed aesthetic — the actual words you’re using to connect with your audience and convert them into paying clients.

Let’s break it down…

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1. Clear Messaging Converts — Confusing Messaging Costs

If people land on your website or Instagram bio and feel confused, they’ll bounce. Period. But when your message is simple, bold, and benefit-focused? You build trust — fast.

✅ Your message = the bridge between your offer and your client’s transformation.
✅ Every word should point to the result you help her get.

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2. Content vs. Copy — Know the Difference

• Content educates, entertains, or inspires.
  
• Copy sells.
  

Content connects.
It nurtures, teaches, entertains, and shares your heart.
It’s important.
Think: your blog posts, your podcast episodes, that carousel you poured your soul into.

But copy?
Copy moves.
It’s the words that invite someone to take action.
To click. To buy. To book.

Think: sales pages, email subject lines, product descriptions, CTAs, and launch sequences.

You need both—content that builds connection and copy that makes the sale.

That’s what we help you create.

Both matter, but most business owners are accidentally writing content when they really need copy — especially in emails, sales pages, and IG captions. If it doesn’t direct your audience toward a next step, it’s probably not converting.

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3. Write Like You Talk (Because Your Brand Is You)

Your voice matters — and it shouldn’t sound like ChatGPT swallowed a thesaurus.
Keep it human. Keep it warm. Keep it YOU.

Pro tip? Jot down real phrases you use in your coaching calls or Voxers. That’s your copy gold.

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4. Use Her Words, Not Just Yours

Want copy that connects immediately?
Use the exact language your clients are using to describe their struggles. Keep a Notes app full of those juicy phrases. Use them in:

• Headlines
  
• Buttons
  
• Emails
  
• Calls to action
  

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5. Selling Is Serving

Still feeling weird about “being too salesy”?
Let’s reframe:
If you know your offer is life-changing — and you don’t tell people about it — you’re doing them a disservice.

Your message should lead, serve, and invite.

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6. Don’t Skip the Call to Action

You need to ask for the sale. Every time.
Every post. Every email. Every blog.
Make it clear. Make it bold. And for heaven’s sake — make it easy to buy from you.

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Ready to rewrite your messaging, map your content, or launch your next email strategy with clarity and confidence?
Book our One Day Content Mapping Intensive or our Done-for-You Email Marketing Services and let’s build messaging that actually works.

If you’d like to work with us as you build your dream business.

Sign Up for Flodesk with 50% off your first year here with our code.

Book your FREE Discovery Call now.

Book your one day Intensive here.

Begin on-going coaching with us here.

Blessings,
Corry & Melissa, The Business Reboot Team