Episode 150: How To Create Content That Attracts Your Favorite Clients | Reboot Camp Part 6
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“Why Is No One Listening?”
Picture this: you finally hit publish on that carousel you slaved over, refresh your phone, and… ✨crickets✨. If that sounds familiar, you’re not alone. Most female entrepreneurs we coach are brilliant at what they do—yet often, their content feels like a whisper in Times Square. Let’s flip the script.
1. Know Your Audience Like You Know Your Best Friend
Before you type a single word, get radically clear on:
- Pain points: What keeps her doom-scrolling at 2 a.m.?
- Desires: What would make her exhale with relief?
- Objections: What stories is she telling herself about why she can’t work with you (yet)?
When you speak her language, she hears herself in your story.
2. Lead With Emotion, Back It With Strategy
Harvard Business Review confirms emotionally connected customers are 2× more valuable than merely satisfied ones. Translation? Your content must make her feel before it makes her think. Share mini-stories, behind-the-scenes moments, even a quick “remember when we flopped and learned” tale—just like the one in this week’s episode where Melissa’s face lit up at our new favorite bugle camp song and the energy was contagious.
3. Deliver Consistent Value—Eight Touchpoints & Beyond
Data shows it takes roughly 8–10 touchpoints before most buyers are ready. Each post, Reel, email, or DM is a brick in the trust bridge. Keep stacking with purpose:
Educate → Inspire → Invite → Repeat
4. Intentional Listening Is Your Secret R&D Lab
Your comments section, DMs, and client calls are treasure maps. Mine them for exact phrases your audience uses, then mirror those words back in your copy. That’s content alchemy.
5. Sell the Transformation, Not the Process
Nobody buys “weekly strategy calls.” They buy the outcome: freedom, profit, a full-body sigh of relief. Paint that future in HD.
6. Serve, Then Sell (In That Order)
Use the Serve–Serve–Serve–Sell cadence. Free value first, paid solution second. She’ll lean in because she already trusts you.
7. Mix Empathy With Authority
It’s “I see your struggle and I know how to fix it.” Share quick wins and proof points: client stories, screenshots, or stats (“42:1 ROI on email, anyone?”).
8. Measure, Tweak, Repeat
Check saves, shares, open rates, replies. If a piece flops? Celebrate—now you know what doesn’t resonate and can pivot faster.
Closing & Call-to-Action
Ready to ditch the crickets for conversions? Tune into this week’s episode of The Business Reboot for the full deep-dive, then join our email list for the step-by-step how to dropping Sunday in your inbox. Your message matters—let’s make sure it’s heard.
Ready for the easy button?
Book a One-Day Intensive and leave with a 90-day content map, polished email strategy, and the confidence to hit “publish” without panic.
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Blessings,
Corry & Melissa, The Business Reboot Team
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