The Magic of Email Marketing for Your Small Business with Natalie Franke, CMO for Flodesk

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Listen here:

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Flodesk

If you’ve ever wondered whether email still matters in a world of shifting algorithms, this conversation is for you. In today’s episode of The Business Reboot, we sit down with Natalie Franke, community builder and CMO at Flodesk, to unpack why email remains the most reliable, human-centered marketing channel for small businesses in 2025 and beyond.

Social platforms change. Your email list is yours—and it’s still the channel most likely to build trust, conversations, and conversions.

Why Email Still Wins (and Always Will)

“Email is dead” headlines miss the point. We all check our inboxes—often. Email gives you direct, owned access to your audience without a middleman, which means better connection and better control. Whether your list is 50 or 5,000, engagement (not follower count) is the metric that moves a business forward.

Escape the Vanity-Metric Trap

Likes and views look shiny; replies, clicks, and bookings pay the bills. Email shifts your focus to meaningful interaction: opens from the right people, clear calls to action, and content that serves.

Start Before You Feel Ready

Most founders overthink that first send. Natalie’s encouragement: start the conversation. Share a story, a lesson, a curated tip. Done beats perfect because done builds momentum.

Consistency > Perfection

Trust grows when you show up regularly with value—not just promos. Expect (and welcome) unsubscribes; a healthy list is an engaged list.

Design & Personalization (without the overwhelm)

Clean, on-brand emails increase readability and recognition. Simple design that reflects your voice—fonts, colors, imagery—makes your messages feel like you and boosts engagement.

AI’s Role (Used Thoughtfully)

AI can help you brainstorm, organize, and personalize—not replace your voice. Use it to save time so you can spend more time building relationships and making decisions that matter.

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Final Word

Email isn’t about blasting messages. It’s about nurturing relationships, telling true stories, and inviting action. If you’re ready to stop chasing trends and start building something that lasts, your inbox is the place to begin.

Listen to the full episode with Natalie Franke on Apple/Spotify/etc.

Work with us: We’re Melissa & Corry of The Business Reboot—we coach women 40+ and offer Done-For-You marketing (email strategy & copy, content mapping, and on-brand messaging) so you can lead while we implement. Contact us today to book your discovery call.

If you’d like to work with us as you build your dream business.

Sign Up for Flodesk with 50% off your first year here with our code.

Book your FREE Discovery Call now.

Book your one day Intensive here.

Begin on-going coaching with us here.

Blessings,
Corry & Melissa, The Business Reboot Team

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