Strategies for Creating Lasting Impressions

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Intro (from Episode 169 of The Business Reboot Podcast)
Welcome to this episode of the Business Reboot Podcast, where we dive into the art of turning every opportunity into a lasting connection. Whether you’re stepping onto a stage, hosting a booth at an event, or making a guest appearance on a podcast, today’s conversation is packed with actionable strategies to help business leaders like you capture attention, build your email list, and keep your audience engaged long after the first interaction.

Join us as we share real-world examples, proven tactics, and a few lessons learned the hard way. You’ll discover how to leverage tools like QR codes, create irresistible freebies, and master the follow-up process—ensuring that every encounter becomes a stepping stone for business growth and deeper relationships. If you’re ready to transform fleeting moments into meaningful connections, this episode is for you!

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Why “Access” Is Not Enough (and How to Make It Priceless)

Access to an audience is valuable, but continued engagement is where revenue and relationships grow. Letting great-room moments die at “nice to meet you” isn’t humble—it’s wasteful. Be intentional before, during, and after the moment so the connection lives on.

“If you are letting those opportunities turn into dead ends, y’all, that’s not humble, that’s wasteful… there are a couple of moves that you can do to keep the connection alive.” — Corry

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The Capture → Connect → Convert Rhythm

Think in a simple loop you can repeat anywhere:

1. Capture: Make it effortless to opt in (QR, short URL, text keyword).
2. Connect: Deliver immediate value (freebie on arrival + welcome email).
3. Convert: Nurture with useful follow-ups, then invite the next step.

“Install in your brain this capture, connect, convert rhythm… and be a fast follow-up.” — Melissa

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Strategy #1: Stage Presence That Outlives the Mic

Don’t end with “follow me on Instagram.” Start early with a clear next step:

• Show a QR code in the first 3 minutes and again near the end.
• Offer a talk-specific freebie (slides, checklist, template).
• Use a short memorable URL for people in the back row.
• Automate a welcome email to hit inboxes before they reach the parking lot.

On-stage CTA formula:
“Scan the code for the [Name of Freebie]. It’ll be in your inbox in 60 seconds, and I’ll send two follow-up tips this week you can copy/paste.”

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Strategy #2: Booths That Build Lists (Not Landfills)

Paper handouts disappear. Event-only perks + fast delivery win.

• Poster/placard with huge QR + “Get the [Event] Bundle.”
• Gate the bundle behind email; deliver instantly.
• Offer a small incentive: “Scan to enter the [giveaway]—winner announced at 3 PM.”
• Keep one iPad sign-up for anyone tech-shy.

Avoid: stacks of trifold brochures and vague “join our list” asks.

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Strategy #3: Guest Podcasts That Turn Listeners Into Subscribers

Don’t send people to a homepage. Create a dedicated landing page:

• URL people can hear and remember: /podcastgift.
• One freebie that aligns with the episode topic.
• Two buttons: “Get the Freebie” and “Join the Newsletter.”
• Add UTM tags so you can see which show sent what traffic.

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Make QR Codes Your Best Hype Person

Timing matters: invite the scan at the start, not just the end. Ideas:

• Live quiz or poll with results in the freebie.
• “Follow along” worksheet that unlocks right away.
• Bonus slide deck, template, or checklist.

Pro tip: Put the same QR on slides, booth signage, business cards, and your name badge for total consistency.

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Freebies That Actually Work (Simple Beats Fancy)

Keep it specific, fast, and relevant to the moment:

• Checklists (launch, “get ready with me,” event-day)
• Templates (email scripts, DM prompts, meeting agenda)
• Mini calculators/scorecards (readiness, ROI, content map)
• Swipe files (subject lines, hook bank, reel prompts)

“People will download a checklist that says ‘Get ready with me…’ because it’s impactful.” — Melissa

Bringing It Home

Visibility is a moment. Connection is a decision. When you make it easy to opt in, deliver something useful right away, and follow up with care, those “nice to meet you” moments turn into relationships that remember you—and buy from you. That’s the real work behind every stage, booth, and mic.

Listen to Episode 169 for the full conversation and our favorite examples, then pick one place this week to run the Capture → Connect → Convert rhythm. If you want help mapping out your client journey, book a One Day Intensive with us—or hop on our list for more conversations happening with our email community.

• Listen to Episode 169 of The Business Reboot
• Book a One Day Intensive
• Join our email list for more tiny wins

You don’t need a bigger moment. You need a better follow-through. Let’s build it.

Your Next Right Step

Listen to the full conversation on The Business Reboot for stories and strategy behind the what and why. If you want outside eyes on whether you’re burned out or mismatched, book a clarity call. For thoughts, tips and tools that don’t live on social, join our newsletter.

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Blessings,
Corry & Melissa, The Business Reboot Team

Email us if you’re ready for clarity and a custom roadmap. We will help you write, plan, and market like the pro you already are.

About The Business Reboot

We’re Melissa Pepin & Corry Frazier—coaches and DFY marketers for women in their second season of life. We help you define success on your terms, price and package your offers, and market with a voice that sounds like you (and converts).