Episode 149: How To Be A Brilliant Content Planner (Like Corry) | Reboot Camp Part 5

You can listen here:

Apple Podcasts

Spotify Podcasts

The Campfire Moment

Remember summer camp as a kid—flashlights under chins, swapping stories that made you feel seen? That’s exactly what great content does for your business. It pulls your ideal clients around the digital campfire, hands them the s’mores, and makes them feel both understood and eager for the next adventure. Today we’ll map out how to turn that campfire glow into measurable business growth.

1. Why Content Creation Still Reigns in 2025

“Visibility equals opportunity.” When Melissa first said it on Episode 149, Corry high-fived the air. Algorithms shift, ads get pricier, but consistently valuable content remains the one asset you own that keeps paying rent in brand equity.

• Authority builder: Repeated exposure + real insights = trust.
• Ideal-client filter: Magnetic messaging draws in the right people and lovingly repels the rest.

2. Content vs. Copy—Know the Difference, Leverage Both

• Content is your dinner party.
  It’s the vibe, the playlist, the conversation, the storytelling, the way people feel seen and welcomed at the table.
• Copy is the invitation.
  It’s what gets them in the door. It’s the subject line that gets clicked, the CTA that gets tapped, the reason they show up now instead of someday.
• Ignoring one is like planning a beautiful dinner party… but forgetting to send out the invites.
  Or sending a killer invite and having nothing ready when people walk through the door.
  You need both to connect and convert.

3. The Blinking-Cursor Cure: Content Mapping 101

Ever open a doc and feel personally attacked by that pulsing cursor? Enter content mapping—a teacher’s lesson-plan heart meeting a CEO’s growth mindset. Start with one long-form pillar (blog, podcast, video). Slice it into short-form snippets (LinkedIn post, IG Reel, email teaser). One idea → 10 platforms → 100 days of traction.

Quick map example

Asset	Angle	CTA
Blog (pillar)	“Why Consistency Beats Virality”	Download content map template
Email	Behind-the-scenes story	Reply with your biggest block
Reel	30-sec myth-buster	Save & share
Carousel	Step-by-step map	Swipe to slide 6 for template link

4. Start Small, Scale Smart

Choose one long-form home base (podcast? blog?…heck even your email newsletter) and one short-form playground (Instagram? LinkedIn?). Master the rhythm: publish, repurpose, repeat. When the system hums, add the next platform—not before.

5. Done > Perfect—Authenticity Wins

Perfectionism is a sneaky thief. Your audience would rather hear your slightly scratchy campfire song than wait forever for a polished studio album. Share the messy first drafts, the flopped launches, the embarrassing typo you fixed at 2 a.m.—that transparency turns lurkers into loyalists.

6. Time-Saving Frameworks for CEOs Wearing All the Hats

1. Theme your days: Monday blog, Tuesday clip, Wednesday email.
2. Batch like a baker: Write three outlines in one sitting; record two Reels back-to-back.
3. Automate distribution: Schedule once, let tech handle the drip.
4. Outsource strategically: When content feels like quicksand, hand us the shovel—our Done-For-You services pull you out fast.

7. Measuring Success Beyond Likes

Track metrics that move the financial needle: email list growth, consult calls booked, qualified DMs. Vanity metrics feel good; bank deposits feel better.

Your Next Best Step

Grab our free Bonus Content from this episode HERE….

Then choose one idea from this post, publish it by tonight, and tag us so we can cheer you on. Remember: your voice of authority is already inside you—let’s get it out where the world (and your future revenue) can hear it.

Ready for the easy button? Book a One-Day Intensive and leave with a 90-day content map, polished email strategy, and the confidence to hit “publish” without panic.

If you’d like to work with us as you build your dream business.

Sign Up for Flodesk with 50% off your first year here with our code.

Book your FREE Discovery Call now.

Book your one day Intensive here.

Begin on-going coaching with us here.

Blessings,
Corry & Melissa, The Business Reboot Team