Episode 167: Make Decisions With Real Information | Replay Interview with Carrie Power

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Introduction

Welcome to this episode of The Business Reboot Podcast! Today, we’re thrilled to feature Carrie Power, founder of Currahee Movement Collective. Carrie’s journey is a masterclass in building a business that truly serves its community—she’s grown from humble beginnings in a small studio to creating a thriving wellness hub that includes physical therapy, a running club, CrossFit, yoga, and more.

In this conversation, you’ll hear how Carrie used real data—listening to what her clients and community needed—to shape her offers, expand her services, and create meaningful partnerships. Whether you’re an entrepreneur looking to grow, or you just love stories of bold, intentional business-building, you’ll find inspiration and practical insights in Carrie’s story.

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The Community-Driven Playbook

1) Data → Decisions (Not Vibes)

Carrie didn’t guess what to sell next—she listened. From informal conversations and repeated requests to tracking who bought what (and why), she gathered signals before building new offers.
Try this: Log every request, question, and repeat comment for 30 days. Circle the top themes. Build one test offer around the #1 theme.

“They create this thing they think everybody wants… but there’s no data to support it.” — Corry

2) Scale When the Signal Is Strong

Growth wasn’t a leap of faith; it was a measured step. When client demand outgrew the space, Currahee Movement Collective moved—then layered in yoga, a Run Club, and complementary services because the community asked for them.

Things to Watch For:

• If it’s not already selling, bigger space won’t fix it.
• If you’re turning away the right clients, it’s time to add capacity.

3) Brand Cohesion > Shiny Objects

Multiple offerings, one clear brand. By keeping everything under the Currahee Movement Collective umbrella, Carrie avoided fragmentation and positioned the business as a holistic wellness hub—not a patchwork of random services.

Guardrails for cohesion:

• Does this new offer solve a core customer problem we already serve?
• Can it be described in one sentence next to our current services?

4) Partnerships That Multiply

Carrie’s momentum accelerated through smart collaborations—CrossFit coaches, yoga instructors, and other specialists. Carrie created a place where experts could thrive (and bring their people), while they expanded without diluting focus.

Partnership checklist:

• Shared values and standards
• Complementary skills (not clones)
• Clear agreements on roles, rev share, and brand standards

“Their people become your people and your people become their people.” — Corry

5) Pricing & Revenue That Sustain the Mission

Carrie experimented with memberships, class packs, and service bundles to match how clients actually buy and show up. The throughline: value clarity—customers understand the result, the rhythm, and the ROI.

Ideas to test:

• Founding member pricing for new launches
• “Care pathways” (e.g., PT + yoga + strength) with a single monthly fee
• Seasonal packages tied to local race calendars or school schedules

6) Clarity Is Kindness (Contracts, Boundaries, and Scope)

As offerings expand, so does complexity. Currahee Movement Collective stayed sane with clean scope, clear policies, and consistent communication.

Baseline SOPs: onboarding email, late-cancel/no-show policy, how to pause/reactivate memberships, refund rules, and a single brand tone across all client comms.

“Clarity is kindness.” — Melissa

7) Leverage What You Already Have

Carrie’s prior experience and local network weren’t just background—they were launch fuel. Relationships created early credibility, faster trust, and collaborative growth.

Your move: List 10 people in your existing network whose audiences overlap with yours. Invite 3 of them to co-host a small event, workshop, or challenge.

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Quick-Start Checklist (Save This)

• Collect signals: Track client questions/requests for 30 days.
• Design one test: Pre-sell a pilot offer to your warmest buyers.
• Bundle smart: Package complementary services under one promise.
• Partner up: Add one strategic collaborator with shared standards.
• Clarify terms: Publish scope, policies, and an onboarding sequence.
• Measure & iterate: Keep what sells, refine what almost sells, cut the rest.

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Quotes We Loved From Our Conversation:

“You walked through design thinking without even knowing it—testing, listening, iterating before you scaled.” — Corry

“If I’m going to do this right, I need support where it matters.” — as echoed by Melissa

“Don’t put all your eggs in online optics—your in-person network can be the growth engine.” — Corry

“We’ve known each other forever—and when Carrie said ‘I have an idea,’ it was a full-body yes.” — Melissa

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Share This Episode With a Fellow Entrepreneur

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We’re Melissa Pepin & Corry Frazier—coaches and DFY marketers for women in their second season of life. We help you define success on your terms, price and package your offers, and market with a voice that sounds like you (and converts).